typepad is doing some pretty awesome things this week.
first, they're releasing a new feature that's completely free and really great, called microblogs. why do you care about microblogs? because all year, typepad has been completely upping the awesome - there's a huge network of typepad bloggers, and useful features here to network to new bloggers and expand your audience. readers and commenters can fully participate in your community in new ways: through favoriting, following, commenting, reblogging and, ultimately, blogging with a free typepad micro blog.it's really easy to have real conversations and interactions with these tools.
it's all been introduced by the typepad folks or made shinier since this past april when i had the good fortune of meeting with the superfab community team - they were completely excited then. as features have been consistently rolling out, it's easy for me to see why now. so with the introduction of microblogs, everything is now more accessible and open for all to use (at no cost).
but another really interesting thing typepad is doing this week is, instead of just of sending out a traditional old press release to all the usual suspects, they asked many of their bloggers to announce the news right here on our typepad blogs. it's a really nice statement of how important and widely read typepad blogs really are. a totally fun way for a company to put their money where their mouth (keyboard? what's the analogy i'm looking for here?) is. bravo to typepad for thinking about a really normal procedure in a whole new way.
so, if you don't already have one, do yourself a quick favor and sign up for a free typepad microblog account at typepad.com. and if you have questions about typepad's usability or things, feel free to contact me. i've been blogging with typepad for about 3 years, and it's one of the best decisions i've made for my business.
ps. they also introduced a gorgeous new, streamlined design for typepad blogs, chroma, but i wanted to play with it a bit before chatting about it, of course. you can read all the good stuff, officially, here.